PRO TIP: Sign up to receive daily queries from reporters and writers all over the country through Help a Reporter Out (HARO) I’ve gotten a lot of coverage for myself and clients using this service! The media kit then can be tailored to publicizing the book, or our newsworthy and interesting topic or area of expertise. We’re actively looking for interviews, either with targeted pitches or responding to media queries. Most of the time, we make media kits when we have a specific offering we want to promote, like a new book. One less thing on your plate! Yessss! What goes into a media kit? And you can have a team member help set up interviews and get you some publicity. Plus, once you have a media kit, it’s easy to update as your expertise increases. Sometimes we have to do that in life-it’s unavoidable-but running a business is stressful enough without having to re-create the wheel every time someone wants to interview you. Having one sets you apart from other potential sources and guests who are winging it and making it up as they go. You’re actually more attractive as an interview guest because you’ve already done the work for the host you’ll see what I mean in a minute. But, having one shows that you’re thoughtful, experienced and prepared. You don’t *need* a media kit to get interviewed by the media or to be a guest on a podcast. A good media kit includes interview questions and answers that you’ve tailored to fit your subject and get your message across. Unlike a job interview designed to blindside you with questions (“Where do you see yourself in give years?”), you’re in the driver’s seat with the questions. In this case we’re talking about an interview with the press on TV, radio, magazines or newspapers, or non-traditional media like podcasts. It tells a little bit about you, your expertise and any media experience you have. What is a media kit?įor our purposes, we’re talking about a digital media kit-a pdf document that lives on your website and that can be easily emailed in a pitch to the media.Ī media kit is kind of like a resume. Towards the end of this article I’m going to give you a free resource with step-by-step instructions to make your media kit. Sound good? Let’s get going and get you a media kit! You more than likely have 70 percent of what you’ll need for your media kit, it’s just a matter of setting aside a few hours (if that) to put it all together. Land more interviews with traditional press and online media Īll of which can translate into more visits to your website, more potential clients and more opportunities for you to do what you do best.Most business owners, authors, speakers and entrepreneurs need a media kit, and most don’t have one because they don’t know how to make a media kit.
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